Toyama – Beauty under rain

It is getting more and more difficult to be in denial regarding climate change – aka global warming. Droughts, wild fires, floods, earthquakes, tornados, hurricanes, typhoons, tsunami are spreading around the globe, “gone by the wind” of GHG emissions - raising concerns about sustainability of our current practices. This summer was extremely “fruitful” with these nature disasters.

More and more responsible voices are heard. More and more programs are initiated in order to reduce humankind’s ever-expanding environmental footprint. One of the quickest and most straightforward solutions is to eliminate the waste of energy caused by friction and dissipation. It turned out that just a few microns of our film reduces friction in moving parts up to 10 times. This translates into decreased electricity usage and/or fuel consumption, and therefore into substantial ecological relief. No wonder all major OEMs are getting excited about using this technology to optimize their products. The beautiful city of Toyama is covered by heavy rainfall; a typhoon warning is issued; people tell me that they have never seen that much water streaming down from sky. We are walking through an amazing line of machinery produced by a leading Japanese manufacturer, who has calculated the friction reduction coatings market as 100,000,000 m2/year. This manufacturer supplies parts to various industries, which all look to increase efficiency of their machines and mechanisms.